Julianne Hough - Triple Threat

     There are many triple threats out there, those that of course can sing, dance, and act. We see many celebrities that sing attempt to act (Justin Timberlake and Madonna). We also have seen many actors attempt to sing. However, dance has always been the third, lesser important “threat” to have when it comes to celebrity and industry. In the past you may have needed to be able to dance a little in a movie or in a music video, but it wasn’t anything to sweat over. However, dance is moving into the spotlight and is starting to become more respected like the music and television/movie industries. It’s turning into a prosocial behavior, which is something that society approves of and encourages people to get involved with. Julianne Hough is someone that started off her triple-threat career with a little show called Dancing with the Stars (I’m a little obsessed with this show if you cannot tell). As one of the professionals, Julianne scored five, yes I said five, mirror ball trophies. She won her last in season 8 with Chuck Wicks, and sadly decided to leave the show to pursue other career options in film, country music, and workout DVDs. Before she left the show,  she already had a very diverse group of fans that were sad to see her leave. This was a brilliant tactic, because the fans that were sad to see her leave would want to watch her in a movie, or listen to her music just to get a glimpse of her. Julianne has released a great workout DVD that teaches dance combinations, however, even if you aren’t an experienced dancer, you can still get a great workout. Anyone who has seen her dance wants a body like hers, so a workout DVD is a great marketing technique. She has also released a self-titled country album, that has been relatively successful with several singles including, That Song in my Head. Her biggest endeavor so far has been starring in the remake of Footloose. Here she was able to make use of her dance talent, and show off some serious acting chops. 

     Her career is still blossoming, and I truly believe it is just the beginning for her. She has made extremely smart careers moves so far, and continues to make smart choices. Her relationship with Ryan Seacrest, who is quite the successful television/radio host and producer, has without a doubt helped her career. Being able to stay in the public eye, is sadly, important for staying in this business. That being said, she stays in the headlines quite a bit, and in my opinion being with him certainly helps. She also uses her facebook, twitter, and myspace pages to stay connected with her fans. Lastly, Julianne has done a fantastic job of staying connected with her roots, DWTS, which is what made her famous. She periodically appears on the show, whether it’s a dance on the results show with her brother, Derek Hough, or an endorsement of her own. She has sung singles from her album and promoted Footloose on the show. Staying connected with the show is critical for her career, because those fans that helped her become famous, will stay loyal the more they see her. It’s quite exciting to me that dance has become appreciated in the last few years. Julianne is just one of the dancers that will benefit from the changes in the dance industry. In my next post, I’m going to take a broader looks at things, and discuss how the industry in some ways has been negatively affected as well.

Here's a clip from Julianne's workout DVD.

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<3 Samantha